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ClubLife Management Selected to Oversee Operations at Riverchase Country Club in Birmingham

Private Lifestyle Club Features Renowned Championship Golf Course, Tennis, Fitness, Dining, Newly-Renovated Swim Complex

DALLAS (January 21, 2021) – ClubLife Management – a full-service management division sponsored by ClubCorp – announces it has been chosen to oversee operations of Riverchase Country Club, one of the Birmingham area’s most celebrated private lifestyle golf and country clubs.

“Riverchase Country Club has long been recognized for the quality of its championship golf course, family-friendly culture and amenities that families of all types can enjoy,” said Bill White, Club President. “We are very excited to partner with ClubLife Management to help us elevate the member experience through enhanced lifestyle-oriented programming, and grow our membership and private event business. We feel we’ve got a great story to share here in the Birmingham area and ClubLife Management’s expertise, particularly in the sales and marketing disciplines, will help us do just that.”

“We’re thrilled to partner with the Board of Directors and staff at Riverchase to build on its rich history and deep roots in the Birmingham community,” said Tom Bennison, Chief Development Officer, ClubCorp. “We look forward to working closely with the Board of Directors to achieve its goals of elevating the member experience, elevating food & beverage service quality, and leveraging our strength in marketing and storytelling to help the Club build its brand in the local market.”

Established in 1976 by Birmingham-based developer John Harbert, Riverchase Country Club sits in the heart of a sprawling, 1800+ home community just south of Birmingham in Hoover, AL. The Club offers 18 holes of picturesque golf that challenge a wide range of golfers with varying skill levels, extensive practice facilities and an impressive history of high-profile amateur events. Additional amenities include a full-service fitness center, robust tennis complex with 12 Har-Tru courts and pickleball amenities, multiple dining venues, banquet and private event facilities, and a newly-renovated resort-style pool complex that was reintroduced to the membership in the summer of 2019.

About ClubLife Management

ClubLife Management, an affiliate of ClubCorp, provides full-service management to private clubs, premier resort and daily-fee golf courses, and city clubs. Services, with a hands-on focus and a dedicated team of senior executives, include access to ClubCorp's supplier purchasing power, leading technology platform and cutting-edge digital marketing. In addition, members can enjoy access to a worldwide network of 300+ country clubs, city and stadium clubs. To request services or find out more about ClubLife Management, visit www.clublifemanagement.com.

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