Proven Track Record

Results

Case Studies

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CLIENT #1

3 Year Operating Results

74

Net Member Count Increase

$1.2mm

Annual Gross Revenue Improvement

Background

Client #1 is a full-service private club located in suburban Charlotte, N.C. The Club’s amenities include an 18-hole championship golf course, 16 tennis courts, a fitness center, swimming pool and clubhouse facilities with multiple dining venues.

After years of declining membership and revenue trends, and struggles to generate sufficient cash flow for reinvestment to maintain its position as a relevant, family-friendly club, the Club entered into a management agreement with ClubLife Management in October 2014.

Tactics

  • Built a strong operating team; tasked team with elevating the membership experience and overhauling the Club’s Food & Beverage operation
  • Implemented ClubLife Management Avendra bulk purchasing program, driving increased savings across all club departments
  • Grew club membership through innovative programming, including the “Golden ​ ​ Ticket” member referral incentive and the “Spend to Save” new member ​ enrollment promotion
  • Implemented ClubLife Management Signature Gold reciprocity program, adding additional value to the Club’s membership via extended benefits and privileges ​ at over 300+ clubs nationwide
  • Leveraged ClubLife Management’s regional support teams, including sales ​ ​ and marketing, member retention, agronomy and food & beverage to improve ​ ​ member satisfaction
  • Executed a comprehensive capital improvement plan that included a renovation of the club’s casual and formal dining facilities

CLIENT #2

Initial 90-Day Operating Results

52

Net Member Count Increase

70

Signature Gold Membership Upgrades

$211k

Annualized New Dues Added

$17.5k

In Initiation Fees Collected

Background

Client #2 is a full-service private club located approximately 45 miles outside of Chicago. The Club’s amenities include an 18-hole championship golf course, five tennis courts, Junior Olympic swimming pool and clubhouse facilities with both casual and fine dining venues.

After years of declining membership and revenue trends, and struggles to generate sufficient cash flow for reinvestment to maintain its position as a relevant, family-friendly club, the Club entered into a management agreement with ClubLife Management in March 2019.

Tactics

  • Built a strong operating team that included a new General Manager and Membership Sales Director, tasked with elevating the club experience and growing the Club’s membership
  • Leveraged strong regional support, including agronomy, sales & marketing, food & beverage and operational support to improve product quality
  • Launched the Club’s first comprehensive lead generation marketing campaign to drive awareness in the local market
  • Introduced innovative membership programming initiatives, including the “Golden Ticket” member referral campaign
  • Implemented ClubLife Management Signature Gold reciprocity program, adding additional value to the Club’s membership via extended benefits and privileges at over 300+ clubs nationwide

CASE STUDY # 3

Lake Toxaway COUNTRY CLUB

Three-year Operating
Results

53

Net Promoter Score Increase

$520k

EBITDA Improvement

$620k

Increase in initiation fees collected

Background

ClubLife Management entered into a management agreement with Lake Toxaway Country Club (Lake Toxaway, NC) in 2015.

Previously regarded as one of the premier, second home clubs in Western North Carolina, the Club had struggled to consistently deliver a high-caliber membership experience and was unable to fund needed capital improvement projects needed to remain competitive in the local market.

Tactics

  • Built a strong operating team that included a new General Manager and Head Golf Professional, tasked with elevating the club experience
  • ClubLife Management’s operating team worked directly with the Club’s Ownership to enhance the membership experience while simultaneously implementing needed cost controls to help drive financial performance
  • Collaborated with the local Real Estate brokerage firm to develop a comprehensive Real Estate lead generation marketing plan, driving a 50% YOY increase in property views and over 100 new Real Estate prospects into the sales pipeline.
  • Designed and implemented a comprehensive capital improvement plan, that included a $7mm clubhouse renovation and $3mm pool complex renovation

CLIENT #3

One-year Operating Results

37

Net Full Golf Member Growth

$278

NOI Improvement

$141k

F&B EBITDA Improvement

356

New Membership
Prospects

Background

Client #3 is a historic private club located in Southwest Chicago. Previously considered among the top private clubs in the market, the Club enjoys a distinguished history that includes serving as the host of the U.S Open, and other high-profile PGA Tour and amateur events. In recent years, the Club has struggled to operate efficiently and to attract new members.

Tactics

  • Client #3 entered into a management consulting agreement with ClubLife Management in May 2019. Under the terms of the agreement, the Club retained all employees and continued to execute accounting in house. CLM was charged with the development of the overall business plans; including sales and marketing and capital plans, as well as providing strategic support for the Club’s Board of Governors.
  • CLM built a strong operating team that included a veteran General Manager and Membership Director, tasked with reimagining the member experience and growing the Club’s membership.
  • Enrolled the Club into our industry leading purchasing program, providing immediate expense savings of 15% annually.
  • CLM launched a comprehensive brand awareness / lead generation campaign in the local market and select Chicago zip codes designed to reintroduce the property and combat the local narrative that the Club was struggling.
  • Introduced a dynamic new member programming strategy; implementing a new wave of member social events more aligned with the Club’s shifting demographics.
  • Leveraged strong regional support, including sales & marketing, food & beverage and operational support to improve product quality.

CLIENT #4

Initial 90-Day Operating Results

30+

Net Member Count Increase

$120k

Annualized New Dues Added

150+

New Membership Prospects added to Pipeline

Background

Client #4 is a full-service private club located just outside New Orleans, LA. The Club’s amenities include an 18-hole championship golf course, nine tennis courts, swimming pool with poolside food and beverage service, fitness center, multiple dining venues and expansive banquet spaces.

For years, the Club struggled to generate sufficient cash flows and to recruit and retain members in a market with limited affluence. In June 2019, Chateau entered into a management agreement with ClubLife Management.

Tactics

  • Leveraged strong regional support, including agronomy, sales & marketing, food & beverage and operational support to improve product quality
  • Launched the Club’s first comprehensive lead generation marketing campaign to drive awareness in the local market
  • Introduced a new suite of dynamic, family-friendly social events designed to expand the Club’s appeal to all members of the family
  • Implemented ClubLife Management Signature Gold reciprocity program, adding additional value to the Club’s membership via extended benefits and privileges at over 300+ clubs nationwide
  • Implemented ClubLife Management’s purchasing program throughout the entire facility including: food, fertilizers, chemicals, equipment, and supplies, driving significant cost savings
  • Supported the renovation of the course's greens and collars and the replacement of the pump house

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