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Senior Vice President, Operations
Seth Churi brings more than 20 years of golf operations and acquisition experience to ClubLife Management.
Most recently, Seth was the Co-founder and Chief Operating Officer for Redwood Six (R6) LLC, a boutique management and consulting firm established in 2014, specializing in premium private clubs and resorts. As COO, he focused on setting the clubs’ strategic direction, driving performance and business planning.
Prior to R6, Seth was the Chief Operating Officer for Sequoia Golf Holdings LLC for 10 years, responsible for the operational oversight of over 35 golf courses and country clubs, and the integration of newly acquired properties.
Regional Vice President
Peter has been in the hospitality industry for 37 years, starting his career with Marriott Hotels in their manager training program before moving on to Ritz-Carlton hotels for 13 years where he served as VP of Sales, opening over 20 properties during his time at the corporate office before moving into a General Manager role.
Peter later joined KSL Capital as VP of Sales and Marketing, then becoming General Manager of the Homestead Resort in Hot Springs, VA. He then joined ClubCorp as a Regional VP in the Mid Atlantic region before taking on the role of overseeing all the managed clubs in the ClubLife portfolio. Peter resides in South Carolina along with his wife Debra of 35 years.
Vice President of Sales & Member Experience
A 13-year veteran of the private club industry, Michelle Parmer oversees membership and private event sales as well as member experience and retention for ClubLife Management affiliated properties.
Prior to joining the ClubLife Management team, Michelle served as Director of Product Enablement for ClubCorp. In this position she oversaw execution and strategic management of high-level membership initiatives that generated and optimized revenue for ClubCorp’s properties across the United States. This included realigning the company benefits into the innovative XLife program, assisting in membership projects ensuring competitive market placement, managing inter-departmental relationships, developing the ARMI (At Risk Member Intervention) program and analyzing data to increase Member engagement.
Michelle also served as a Regional Director of Marketing for ClubCorp, during which time she managed a robust team of graphic designers, copywriters and digital specialists to develop marketing collateral and provide ongoing marketing support of membership sales, private event and tournament sales, and member engagement initiatives to ClubCorp country club and city clubs.
VP, Corporate Development
Billy Knight is a 16 year veteran of the private club industry. His primary duties include identifying clubs that fit the company's acquisition/lease or 3rd party management criteria and initiating conversations with Board members and investors, financial underwriting, market analysis, negotiation and deal closing. Mr. Knight is a regular attendee of the NGCOA Golf Business Conference, Golf inc. Strategies summit, and Urban Land Institute. Prior to ClubCorp, Mr. Knight spent 10 years at Sequoia Golf as Director of Business Development.
Patrick Moree has nearly a decade of experience in marketing, communications and public relations in the sports and hospitality industries. At ClubLife, he is focused exclusively on the strategic planning and execution of all marketing initiatives for our portfolio of management services clients.
Most recently Patrick served as Marketing Director for Redwood Six, LLC, a boutique management and consulting firm established in 2014, specializing in premium private clubs and resorts. As Marketing Director, he was responsible for the development and execution of marketing strategies for R6's clients, as well as corporate branding and marketing initiatives.
Prior to his tenure at Redwood Six, Patrick was a member of the Digital Marketing team at ClubCorp, and a Regional Marketing Coordinator for Sequoia Golf Holdings.
Regional Food & Beverage Director
Tariq has spent his career in the hospitality and food & beverage industry, most recently serving as a Regional Food & Beverage Director at ClubCorp where he oversaw F&B operations for multiple regions. Prior to ClubCorp, he served as regional food and beverage consultant for IHG. Additional career highlights include time as a Regional Vice president for an Applebee’s franchise group out of Atlanta with 30+ locations in the south, an operations director for O’Charley’s and a multi-unit owner/operator for Tony Romas.
When he’s not working, Tariq enjoys spending time and traveling with his wife Mona and his two daughters, Aarya and Raiza. He also stays current with the latest technology, enjoys playing golf, and is an avid Dallas Cowboys fan.
SVP, Golf Course Management
Doug is responsible for all aspects of golf course management for “The World Leader in Private Clubs.” Prior to joining ClubCorp, Doug was Director of Agronomy at Doral Resort and Spa in Miami, Florida and Director of Agronomy for the combined La Quinta Resort and Club and PGA West in La Quinta, California. Doug is a Certified Golf Course Superintendent with over 40 years in the golf course industry.
Doug holds a degree in Parks and Grounds Operations Management from William Rainey Harper College.
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3030 LBJ Freeway
Dallas, TX 75234